Elaine Lek
CHIEF EXECUTIVE OFFICER, LUZERNE BRANDS & CORPORATE GROUP HIAP HUAT HOLDINGS PTE LTD | LUZERNE PTE LTD
Elaine Lek is the third-generation leader of Luzerne and has been with the company since 2010. The eldest daughter of the late Chairman, Mr Steven Lek, she brings with her over 30 years of extensive branding experience. Prior to joining the family business, Elaine held senior roles in renowned luxury, retail, and beauty giants such as Lord & Taylor, Tangs, Versace, and Dermalogica.
Before her appointment as CEO on 1 August 2023, Elaine led Luzerne’s Global Brand team and was responsible for group strategic planning. She served as Chief Operating Officer of Luzerne’s Singapore operations and played a pivotal role in the group’s corporate development, building internal capabilities to drive longevity and sustainability.
As CEO, Elaine oversees brand and marketing, global sales and distribution, corporate talent development, and the company’s sustainability agenda.
Elaine holds a Master of Science in Business Economics from Ohio University. She completed her early education at the prestigious Millfield School in England before relocating to the United States. After a successful career in the international corporate sector, she made the decision to return to Singapore to contribute to her family’s legacy. She also completed the Executive Leadership Development Programme at the Wharton School, University of Pennsylvania.
In addition to her corporate leadership, Elaine is the co-founder of the PleaseStay. Movement – a ground-up advocacy group that champions a coordinated and comprehensive national strategy for suicide prevention. The movement seeks to raise awareness around youth mental health, provide support to vulnerable communities, and ultimately, save young lives.