Elaine Lek
CHIEF EXECUTIVE OFFICER, LUZERNE BRANDS & CORPORATE GROUP HIAP HUAT HOLDINGS PTE LTD | LUZERNE PTE LTD
Elaine Lek’s extensive branding experience of over 30 years spans a wide spectrum of industries, from luxury to retail to beauty giants like Lord & Taylor, Metro, Tangs, Versace, BCBG Max Azria, FCUK and Dermalogica. The last position she held before joining Luzerne, was at Esthetics International Group (EIG), a listed company where she was Singapore Country Head of EIG Global Pte Ltd as well as General Manager for Regional Marketing.
Elaine, who is the eldest daughter of our late Chairman, Mr Steven Lek, was recently appointed as the Chief Executive Officer of Luzerne Brands & Corporate Group responsible for Brand & Marketing, Global Sales & Distribution, Corporate Talent Development & Sustainability.
Elaine holds a Master of Science in Business Economics from Ohio University. On the personal front, she attended boarding school at the prestigious Millfield School in England before relocating to the United States. Elaine decided to join her family business after carving out a successful career in the corporate world.
In 2017, she successfully completed an Executive Leadership Development Program at the prestigious Wharton School of the University of Pennsylvania.