Through Peter Lek’s vision, Luzerne navigated challenges and found growth opportunities further afield. From emerging as a market leader with the acquisition of a factory in Dehua, China and its modernisation with new technology, Luzerne entered its next phase under Peter’s guidance.

Following Steven Lek’s retirement from Luzerne Pte Ltd, Peter now assumes full responsibility as Chairman from his predecessor and will continue to spearhead Luzerne’s business while retaining his portfolio as Managing Director of Hiap Huat Holdings (HHH).

A continuation of his drive to automate traditional processes, Peter now oversees factory operations, ensuring that Luzerne operates on world-class factory with renowned OEM capabilities that allow artisans to produce wares preferred by industry professionals the world over.

Stanley Lek brings over 20 years of sales expertise in various B2B enterprises including tableware retail to his role as Director in the sales and marketing of Luzerne brands to China, Hong Kong, Macau and Taiwan. Since joining Luzerne in 2002, Stanley has successfully built Luzerne’s market share and brand among world-renowned hotels and restaurants in China.

With the passing of our late Chairman, Mr Steven Lek, the management of Hiap Huat Holdings Pte Ltd has been delegated to Stanley as of 9 March 2021.

In guiding product research as well as design and development in the international marketing of Luzerne brands, Selina Tang draws on her wealth of experience in the global service industries. Prior to her joining Luzerne in 1998, Selina worked in hospitality and F&B, where she was deeply immersed in the cultures of prominent brands such as Singapore Airlines.

Selina has also been recently appointed as the Chief Executive Officer of Luzerne Fujian Group responsible for R&D, manufacturing and operations, and Luzerne Hotel.

Elaine Lek’s extensive branding experience of over 30 years spans a wide spectrum of industries, from luxury to retail to beauty giants like Lord & Taylor, Metro, Tangs, Versace, BCBG Max Azria, FCUK and Dermalogica. The last position she held before joining Luzerne, was at Esthetics International Group (EIG), a listed company where she was Singapore Country Head of EIG Global Pte Ltd as well as General Manager for Regional Marketing.

Elaine, who is the eldest daughter of our late Chairman, Mr Steven Lek, was recently appointed as the Chief Executive Officer of Luzerne Brands & Corporate Group responsible for Brand & Marketing, Global Sales & Distribution, Corporate Talent Development & Sustainability.

Elaine holds a Master of Science in Business Economics from Ohio University.  On the personal front, she attended boarding school at the prestigious Millfield School in England before relocating to the United States. Elaine decided to join her family business after carving out a successful career in the corporate world.

In 2017, she successfully completed an Executive Leadership Development Program at the prestigious Wharton School of the University of Pennsylvania.

Leona assumes the leadership role of the Group’s global sales operations and directs the global sales team, providing guidance and expertise in shaping the market strategy for Luzerne brands across diverse domains. Her accumulative experience of more than 10 years in telecommunications infrastructure sales with major industry stakeholders plays a pivotal role in her current position. Her leadership is also indispensable in steering the product development team as they launch new collections and innovative designs. These endeavours are further enriched by her profound industry insights, garnered from her extensive background in the F&B and hospitality sectors. Leona holds a Bachelor’s degree in Business Studies from Nanyang Technological University in Singapore.

A past life as an investment banker in New York and Singapore has given Jonathan an excellent grasp of business and financial management in both local and international contexts. Complementing this leadership role is his business degree from Michigan Business School

Jonathan is currently the Director of Luzerne (UK) Pte Ltd where he is responsible for spearheading sales development activities targeted at the United Kingdom market.